How many people scanned/used my QR Code(s)?
How do I track my QR Code(s)?
I want to display my QR Code in multiple places, such as a website, business card,
magazine ad, newspaper ad, billboard, flyer, etc. and I want to know, analyze
and compare the stats for the QR Codes on each type of media?
I want to set up and track QR Code campaigns. How do I do that?
& EASY SOLUTION: Get a free short URL with statistics (URL tracking) from a link management service such as Bit.ly, Tiny URL, etc. Then use the short URL to
create your QRickit QR Code
here. The link management service often provides a way for you to view statistics for
the short URL (a "click" means someone scanned your QR Code and went
to the short URL).
If you wish to track a QR Code displayed in several
places, you can get multiple short URL's that point to the same long URL
(i.e. get one short URL for the QR Code on your flyer, another one for
the QR Code on your magazine ad, another one for the QR Code on your business card, and so on). You can identify which QR Code was scanned by the short URL.
URL shortening services (bit.ly,
tiny URL, etc.) allow you to make only 1 short URL per long URL. If you want to make more
than 1 short URL for the long URL you can get around this by appending something
to the end of the long URL which makes the long URL unique but does not affect
it. For example: https://qrickit.com/index.html?id=1, https://qrickit.com/index.html?id=2,
etc. By appending ?id=# it makes the long
URL unique but it will always lead to https://qrickit.com/index.html.
NOTE: You can only track QR Codes with URL data because you are actually tracking the URL. The QR Code is basically a link in the form of a 2D barcode. When it is scanned and the user chooses to open the link on their device it is, in effect, the same as clicking on a link.
SOLUTION: Similar idea to above, but instead of using short URL's, use both
Google Analytics and Google
URL Builder to tag your links and track campaigns. A Google Analytics account
is required for this. (click
here to learn about tagging links)
effect, you are tracking the QR Code by tracking the unique URL associated with
the QR Code.
How to use multiple QR Codes, Google URL Builder and Google Analytics to track
QR Codes (campaigns).
QR Codes on the right each direct users to a URL which has been tagged (the actual
landing page remains the same for all). The URL's can be made using a free URL
shortening service or Google URL Builder. (Google
URL Builder was used for this example.)
Code 1 can be displayed on your website.
QR Code 2 can be displayed on your
QR Code 3 can be displayed on your billboard.
QR Code 4
can be displayed on your flyer.
To track the QR Codes, we track its related URL. Google Analytics can tell you
the type of mobile phone used, the mobile carrier, the city/region, and other
stats for each URL (campaign) associated with the QR Code.
Since you can't really tell what data a QR Code holds unless you scan it with
your mobile phone, you can print a reference number or label near or on the QR
Code when using multiple QR Codes so you don't mix them up. (The QR Code Creators
here allow you to add a label, reference number or any text in the footer of the
QR Code image.)
can also track QRickit QR Codes with contact info data (i.e. vCards). Please see
the QRickit blog to see how
and for more tips.
great thing is that you can use Google
URL Builder and Google
Analytics for free!