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QR Code Marketing

QR Codes are used in marketing to bridge offline media and online mobile media. Traditional print and other media formats (i.e. internet, TV or video ads) can be used more effectively by simply displaying a QR Code. In other words, you are no longer limited by your ad space or time. You can turn a tiny print ad or sticker into a mobile video and even a mobile shop.

"QR Code Marketing" can refer to a strategy or specific plan that involves the development and use of QR Codes and mobile content to accomplish certain goals, such as to increase sales or brand awareness, or to support business and customers. QR Codes are simply used to deploy or deliver the mobile content to the mobile phones (and tablets) of intended users. Since the mobile content is the most important and what the user will eventually interact with, "mobile marketing" is probably a better term. Click here too see examples of QR Codes and "mobile marketing".

Some "QR Code with Mobile Marketing" Examples:

  • Displaying a QR Code on your website that can help mobile users easily locate your office/shop and add you to their address book.
  • Posting a mobile coupon online and then displaying the related QR Code in your flyer. People who scan the QR Code can redeem the coupon when ordering.
  • Displaying a QR Code to help mobile users quickly check-in to your website (or Facebook, Twitter, etc.) for specials.
  • McDonald's (Japan) prints QR Codes on their packaging and tray liners. Customers can scan the QR Code to get nutritional information and other restaurant news. Restuarants can print QR Codes in their menus to provide ingredients and nutritional info.
  • Real estate sign with a QR Code which links to a video tour, photos and details of the house for sale. See video example.
  • Catalogs, in-store signs and outdoor stickers (i.e. on cars in dealership) with QR Codes that provide product details and demonstration videos.
  • Band posters with QR Codes that link directly to iTunes to buy their music and/or to more info and location of their live shows.
  • Street posters/banners (i.e. pop-up shops) showing product images and QR Codes to help commuters/pedestrians shop online. See video example of this virtual QR Code store.

Watch videos and read more about QR Codes and mobile marketing at the QRickit Blog. As a business owner, manager, director or entrepreneur you can see how to use mobile content and QR Codes to benefit your business. As a graphic designer, mobile content developer, printer, consultant or marketer, you can get ideas on how to use QR Codes to offer more value-added services to your clients.

How do I get a mobile site or make a mobile coupon? If you have basic computer and graphic editing skills you can make one yourself. You can use the WYSIWYG (what you see is what you get) programs offered by many web hosting companies for people with no or little web programming experience. You can also contact your local web site designer to make one for you. Most "optimized" mobile sites are just simple web pages containing text, images and links in a plain layout to fit a smaller screen size. Instead of a mobile web site, your QRickit can lead people to a YouTube video, Facebook, Twitter, or blog which you can set up fairly easily.

Sample flyer with QR Code

QR Codes help connect consumers to your online content.

Make your own mobile site and coupons free at Google Places

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QR Codes and Music Marketing
QRickit QR Code and Music Marketing

One of the most common uses for QR Codes is music marketing. In Japan, more than 90% of all digital music sales (about $1 billion) comes from mobile phones. Today, more and more people buy, download and listen to music on their mobile devices. Bands and labels use QR Codes to deliver news and other content, and to connect music fans to mobile shops.

Consumers can simply scan a QR Code and instantly go to an iTunes (or other store) page to listen to samples and buy music. QR Codes allow fans to easily access content, such as the band bio, videos, Twitter, Facebook, photos, show schedule with map, contact info, fan mail, news, and links to shops that sell merchandise and musicall on their mobile devices.

If you are a band or label, use the QRickit QR Code Creator to make a QR Code that brings people to your iTunes page (or any URL). Create and print flyers to post everywhere. Don't forget to give your QR Code to press people so they can include it with articles and interviews. Paste your QRickit in your web pages, Facebook, etc. so fans don't have to bother entering a long URL into their phones.

Need a high-resolution QR Code image for printing on CD packaging, posters, t-shirts, etc.?— No problem. Use the free QRickit Hi Res QR Code Creator.

Click on QReatvie Ideas for examples and ideas to promote your music using QR Codes.

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QRickit also offers a free QR Code API so you can dynamically generate and display QR Codes on your website, blog, emails, or online application.

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