QR Codes are used in marketing to bridge offline media and online mobile media. Traditional print and other media formats (i.e. internet, TV or video ads) can be used more effectively by simply displaying a QR Code. In other words, you are no longer limited by your ad space or time. You can turn a tiny print ad or sticker into a mobile video and even a mobile shop.

"QR Code Marketing" can refer to a strategy or specific plan that involves the development and use of QR Codes and mobile content to accomplish certain goals, such as to increase sales or brand awareness, or to support business and customers. QR Codes are simply used to deploy or deliver the mobile content to the mobile phones (and tablets) of intended users. Since the mobile content is the most important and what the user will eventually interact with, "mobile marketing" is probably a better term. Click here too see examples of QR Codes and "mobile marketing".

Some "QR Code with Mobile Marketing" Examples:

• Displaying a QR Code on your website that can help mobile users easily locate your office/shop and add you to their address book.
• Posting a mobile coupon online and then displaying the related QR Code in your flyer. People who scan the QR Code can redeem the coupon when ordering.
• Displaying a QR Code to help mobile users quickly check-in to your website (or Facebook, Twitter, etc.) for specials.
• McDonald's (Japan) prints QR Codes on their packaging and tray liners. Customers can scan the QR Code to get nutritional information and other restaurant news. Restuarants can print QR Codes in their menus to provide ingredients and nutritional info.
• Real estate sign with a QR Code which links to a video tour, photos and details of the house for sale. See video example.
• Catalogs, in-store signs and outdoor stickers (i.e. on cars in dealership) with QR Codes that provide product details and demonstration videos.
• Band posters with QR Codes that link directly to iTunes to buy their music and/or to more info and location of their live shows.
• Street posters/banners (i.e. pop-up shops) showing product images and QR Codes to help commuters/pedestrians shop online. See video example of this virtual QR Code store.

Watch videos and read more about QR Codes and mobile marketing at the QRickit Blog. As a business owner, manager, director or entrepreneur you can see how to use mobile content and QR Codes to benefit your business. As a graphic designer, mobile content developer, printer, consultant or marketer, you can get ideas on how to use QR Codes to offer more value-added services to your clients.

How do I get a mobile site or make a mobile coupon? If you have basic computer and graphic editing skills you can make one yourself. You can use the WYSIWYG (what you see is what you get) programs offered by many web hosting companies for people with no or little web programming experience. You can also contact your local web site designer to make one for you. Most "optimized" mobile sites are just simple web pages containing text, images and links in a plain layout to fit a smaller screen size. Instead of a mobile web site, your QRickit can lead people to a YouTube video, Facebook, Twitter, or blog which you can set up fairly easily.

QR Codes help connect consumers to your online content.