QR Codes are used in marketing to bridge offline media and online mobile media. Traditional print and other media formats (i.e. internet, TV or video ads) can be used more effectively by simply displaying a QR Code. In other words, you are no longer limited by your ad space or time. You can turn a tiny print ad or sticker into a mobile video and even a mobile shop. "QR Code Marketing" can refer to a strategy or specific plan that involves the development and use of QR Codes and mobile content to accomplish certain goals, such as to increase sales or brand awareness, or to support business and customers. QR Codes are simply used to deploy or deliver the mobile content to the mobile phones (and tablets) of intended users. Since the mobile content is the most important and what the user will eventually interact with, "mobile marketing" is probably a better term. Click here too see examples of QR Codes and "mobile marketing". Some "QR Code with Mobile Marketing" Examples:
Watch videos and read more about QR Codes and mobile marketing at the QRickit Blog. As a business owner, manager, director or entrepreneur you can see how to use mobile content and QR Codes to benefit your business. As a graphic designer, mobile content developer, printer, consultant or marketer, you can get ideas on how to use QR Codes to offer more value-added services to your clients. How do I get a mobile site or make a mobile coupon? If you have basic computer and graphic editing skills you can make one yourself. You can use the WYSIWYG (what you see is what you get) programs offered by many web hosting companies for people with no or little web programming experience. You can also contact your local web site designer to make one for you. Most "optimized" mobile sites are just simple web pages containing text, images and links in a plain layout to fit a smaller screen size. Instead of a mobile web site, your QRickit can lead people to a YouTube video, Facebook, Twitter, or blog which you can set up fairly easily. Did
you know that you can easily create your own mobile site with mobile coupons for
free using Google Places? Did you know that you can also create your own mobile coupons using Foursquare or Keypons? Did
you know that you can easily create your own mobile (and web) shop using BigCommerce? | |
QR Codes help connect consumers to your online content. |  |
| QR Codes and Music Marketing | ||
 | One of the most common uses for QR Codes is music marketing. In Japan, more than 90% of all digital music sales (about $1 billion) comes from mobile phones. Today, more and more people buy, download and listen to music on their mobile devices. Bands and labels use QR Codes to deliver news and other content, and to connect music fans to mobile shops. Consumers can simply scan a QR Code and instantly go to an iTunes (or other store) page to listen to samples and buy music. QR Codes allow fans to easily access content, such as the band bio, videos, Twitter, Facebook, photos, show schedule with map, contact info, fan mail, news, and links to shops that sell merchandise and music—all on their mobile devices. If you are a band or label, use the QRickit QR Code Creator to make a QR Code that brings people to your iTunes page (or any URL). Create and print flyers to post everywhere. Don't forget to give your QR Code to press people so they can include it with articles and interviews. Paste your QRickit in your web pages, MySpace, Facebook, etc. so fans don't have to bother texting a long URL into their phones. Need a high-resolution QR Code image for printing on CD packaging, posters, t-shirts, etc.?— No problem. Use the free QRickit Hi Res QR Code Creator. Click on QReatvie Ideas for examples and ideas to promote your music using QR Codes. | |
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