Codes are used in marketing to bridge offline media and online mobile media. Traditional
print and other media formats (i.e. internet, TV or video ads) can be used more
effectively by simply displaying a QR Code. In other words, you are no longer
limited by your ad space or time. You can turn a tiny print ad or sticker into
a mobile video and even a mobile shop.
Code Marketing" can refer to a strategy or specific plan that involves the
development and use of QR Codes and mobile content to accomplish certain goals,
such as to increase sales or brand awareness, or to support business and customers.
QR Codes are simply used to deploy or deliver the mobile content to the mobile
phones (and tablets) of intended users. Since the mobile content is the most important
and what the user will eventually interact with, "mobile marketing"
is probably a better term. Click
here too see examples of QR Codes and "mobile marketing".
"QR Code with Mobile Marketing" Examples:
Displaying a QR Code on your website that can help mobile users easily locate
your office/shop and add you to their address book.
Posting a mobile coupon online and then displaying the related QR Code in your
flyer. People who scan the QR Code can redeem the coupon when ordering.
a QR Code to help mobile users quickly check-in to your Foursquare Venue for specials.
(Japan) prints QR Codes on their packaging and tray liners. Customers can scan
the QR Code to get nutritional information and other restaurant news.
estate sign with a QR Code which links to a video tour, photos and details of
the house for sale. See video example.
and in-store signs with QR Codes that provide product details and demonstration
posters with QR Codes that link directly to iTunes to buy their music
posters showing products and QR Codes to help commuters shop online. See
video example of this virtual QR Code store.
videos and read more about QR Codes and mobile marketing at the QRickit
Blog. As a business owner, manager, director or entrepreneur you can see how
to use mobile content and QR Codes to benefit your business. As a graphic designer,
mobile content developer, printer, consultant or marketer, you can get ideas on
how to use QR Codes to offer more value-added services to your clients.
do I get a mobile site or make a mobile coupon? If you have basic computer
and graphic editing skills you can make one yourself. You can use the WYSIWYG
(what you see is what you get) programs offered by many web hosting companies
for people with no or little web programming experience. You can also contact
your local web site designer to make one for you. Most "optimized" mobile
sites are just simple web pages containing text, images and links in a plain layout
to fit a smaller screen size. Instead of a mobile web site, your QRickit can lead
people to a YouTube video, Facebook, Twitter, or blog which you can set up fairly
you know that you can easily create your own mobile site with mobile coupons for
free using Google Places?
Places makes it easy to create your business mobile site and mobile coupons. Click
here to try it free!
you know that you can also create your own mobile coupons using Foursquare
you know that you can easily create your own mobile (and web) shop using BigCommerce?
makes it easy to sell online. Click here to try it free!